I've spent the last 15 years guiding many clients and creative teams through challenging, rewarding, and career-defining work.

The through line has always been the same: make work that connects emotionally and is built to perform. That's meant different things at different points. Naming a fintech startup from scratch, rebranding a global software company, directing performance creative for WhatsApp and Facebook, leading video productions across dozens of countries. Big brands like OpenAI and Mailchimp. Small ones like restaurants in downtown San Diego and Huntington Beach.

Before DEPT®, I spent years at LESS+MORE leading brand and identity work for clients like DocuWare, Cassandra Report, and ScoreShuttle. Before that, in-house at Everlast and Wasserman Media Group crafting global athlete campaigns alongside world-class talent. I work best when the problem is genuinely hard and the team around me is really good.

Currently based in San Diego with my wife Shana and our cats Fernando and Ham. I enjoy surfing, sports, and taking photos.