Cassandra Report
As Associate Creative Director at LESS+MORE, Jeremy led brand strategy, identity, and design system development for one of the most influential youth intelligence firms in the world. For over 20 years, Cassandra has been the leading ongoing study of emerging trends, generational insights, and youth behavior, empowering Fortune 500 companies through trend forecasting, research, strategy, and marketing services.
We worked collaboratively with the Cassandra team to redefine the brand. Our team created a new brand platform, internal pillars, a mission statement, values, tone of voice, and visual design language to push the brand forward and rally the team.
After presenting several concepts, we strategically moved toward a statement that summarized the power Cassandra’s insights, reports, and events could unlock for high-level marketing teams and business owners. To understand youth is to see the future.
The type mark was refined with a new font, then built out with two signature design elements: an "eyecon," which nods to the brand's ability to see what others can't, and a forward-pointing chevron embodying the brand's Future Forward vision.
One of Cassandra’s key offerings is building custom presentations for Fortune 500 companies. We created dozens of keynote templates that the brand experience teams could leverage when building robust presentations.
Our team provided Cassandra with all the tools they needed to relaunch. We gave them visual suggestions for web, email, and branded merchandise. The brand platform developed during this project became central to Cassandra's identity. The line "To understand youth is to see the future" evolved into the company's registered trademark positioning, "See Tomorrow®," which Cassandra continues to lead with today.
