Huntress
A name and brand identity system for RMD Group’s Steak and Whisky lounge. Located in a historic building in San Diego’s Gaslamp Quarter. The name was created with a story of an elusive and well-traveled Huntress, bringing the finest cuts of steak and Japanese whisky to the heart of San Diego to adore.
During the initial naming and concept process, we presented several mood boards and descriptions to the RMD team. The team gravitated towards The Huntress concept and we all used it to inspire what the interior space and dinner experience would become.
We delivered brand position and brand strategy, full visual and verbal identity, menu designs, a website, and more. We complied a thorough brand standards manual to help ensure the consistent application of the Huntress brand.
