Angel Oak

The marketing and development team at Pacific Hospitality Group approached us to name and brand a restaurant concept at The Bacara Resort in Santa Barbara. Several names and concepts were presented to play on the theme of duality. We wanted to connect with the chef’s vision for classic technique with modern execution.


A huge part of our process for creating this concept revolved around writing intriguing copy and finding the right visuals to set a unique mood. We focused some of our early efforts on exploring visual language through mood boarding and copywriting.


Our design thinking and writing were able to inspire menu items, the mood, and materials. The construction and interior design were completed by Hatch. Afterward, we commissioned an onsite photoshoot with Marshall Williams and his team.


We used a simple and straightforward approach to execute the website for Angel Oak. We captured great imagery and wanted to showcase it by letting the photos lead. We also helped the Bacara marketing team by developing copy throughout the website.


Jeremy Backo
1051 Loring Street
San Diego CA, 92109

© 2023

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