72 and Hoppy
Bay City Brewing Co. tasked our team with naming and building a brand identity for a session IPA that would be crafted exclusively for the San Diego Tourism Authority and distributed across the city.
We presented a list of names, all inspired by the wonderful city we call home. With the name chosen we designed a bold and modern look for the brand, and created materials for numerous touch-points. Final illustrations by the talented Olga Griesinger.