72 and Hoppy

Bay City Brewing Co. tasked our team with naming and building a brand identity for a session IPA that would be crafted exclusively for the San Diego Tourism Authority and distributed across the city. 

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We presented a list of names, all inspired by the wonderful city we call home. With the name chosen we designed a bold and modern look for the brand, and created materials for numerous touch-points. Final illustrations by the talented Olga Griesinger.

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Jeremy Backo
1051 Loring Street
San Diego CA, 92109




© 2023

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