Creative lead while working at LESS+MORE. Caroprese & Company was started by CPA Brandon Caroprese. He had established himself professionally by spending time with the big four accounting firms. He came to us to create and launch his own accounting firm, a group that would leverage his expertise and energy, and carve its own niche with fast-moving startup companies and established corporations alike.
We were tasked with creating the branding from the ground up, designing every touch-point needed to launch successfully, and defining a year-one strategy to be used to market Caroprese & Company to prospective clients.
We provided initial strategic direction and led the company’s founder through our thorough discovery process. After presenting multiple brand identity options in rough, we created and finalized a system with supporting identity materials including stationery, presentation templates, sales and marketing collateral, and a corporate website.
We engaged in multiple aspects of design and branding, including strategic planning, copywriting, web development, art direction, and photo editing.
Caroprese & Company had a tremendously well-received brand launch. The company has utilized its new materials from day one and immediately launched into the various marketing initiatives we suggested, all of which are supported by the branding. The marketing planning we provided has acted as an effective guide for measured and consistent efforts.