Unleash Campaign
Lead designer on global advertising campaign for Everlast. The campaign's goal was to target all athletes and introduce fight sports as a training tool for the masses. Reggie Bush was a major star at the time, and we partnered with him on video and photo content for our campaign.
By combining powerful photography with a hand-cut and spray painted font we aimed to capture a clean, but fight sports authentic look for the Everlast Unleash Campaign.
