I was the lead designer on a global advertising campaign for Everlast under the Art Direction of Jaci Raia, with photography from James Westman, and strategy from Meredith Harris. The campaign's goal was to target all athletes and introduce fight sports as a training tool for the masses.
By combining powerful photography with a hand-cut and spray painted font we aimed to capture a clean, but fight sports authentic look for the Everlast Unleash Campaign.
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