ScoreShuttle
Creative lead while working at LESS+MORE. Led naming, brand identity, illustration direction, and UI/UX across the full project. The founders came to us with an idea and the technology for an app, but not much else. This new product would provide consumers with a way to improve their credit scores. We started with naming and presented approaches, each exploring a different take on what the brand could be.
Once ScoreShuttle was selected as the name, we got to work bringing it all to life. We developed a visual and verbal brand language complete with a detailed guidebook.
We suggested and developed a brand mascot named “Scorbit” to act as an automated help tool. The bot helped the marketing and customer service teams engage with a consistent voice to prospects and current customers.
We crafted a series of space-themed illustrations to help the team differentiate at key customer touchpoints. They were created to set illustration standards that the brand could leverage. We art-directed illustrator Rocky Roark on the final illustration style.
We created and launched a consumer-facing website to convey the brand’s unique offering and to support online sign-ups.
We developed email templates, branded social media profile pages, advertising templates, and a variety of other key materials.
From the sign-up sequence to the dashboard that shows members their credit score information, we developed interface designs aligned with ScoreShuttle’s new brand.
